Your hotel may have a great website and a strong SEO campaign, but do you really know if they’re achieving your business objectives? Are you measuring your return on investment? Are you analyzing the data to see what could be improved? It’s important to view your website and understand not just what is currently performing, but what could be adjusted to maximize future performance. The experts at O’Rourke understand not only what each piece of data means, but what these analytics can do to help improve your overall marketing efforts—and we’ll explain that to you in easy-to-understand monthly reporting sessions. O’Rourke’s analytics experts can help you set goals, establish key performance indicators and refine your marketing strategy through targeted reporting and data analysis.