We’ll set conversion goals to maximize revenue and track results for specific growth areas.
Reporting & Analysis
Your hotel may have a great website and a strong SEO campaign, but do you really know if they’re achieving your business objectives? Are you measuring your return on investment? Are you analyzing the data to see what could be improved? It’s important to view your website and understand not just what is currently performing, but what could be adjusted to maximize future performance. The experts at O’Rourke understand not only what each piece of data means, but what these analytics can do to help improve your overall marketing efforts—and we’ll explain that to you in easy-to-understand reporting sessions. O’Rourke’s analytics experts can help you set goals, establish key performance indicators and refine your marketing strategy through targeted reporting and data analysis.
Digital Marketing Guide
Our Digital Marketing guide explains the essentials of marketing your hotel through online channels. Download Now
Wentworth Success Story
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Increases Brand Equity with Pay-Per-Click Ads
Hotel Amarano experienced a continuous decline in online visibility and market share due to aggressive competitors within the industry. O’Rourke Hospitality Marketing was hired to protect the brand, increase online visibility and gain market share. We implemented a strategic and aggressive Pay-Per-Click (PPC) ad campaign to block the competition, increase sales and enhance brand equity.