We use custom analytics programs and Google’s own data feeds to determine the appropriate keywords for each page of your hotel’s website.
Search Engine Optimization
When someone enters a word or phrase in a search engine such as Google, it returns a list of websites it believes to be most relevant and displays them in order of importance. As search engines evolve, less and less room is available for organic results – ads, local search and news mentions occupy all but the first few lines of real estate. Our Search Engine Optimization (SEO) experts understand how search engines work and can utilize tactics to improve your position and drive more business your way. O’Rourke leverages industry leading on-page and off-page SEO strategies to ensure that your website is best positioned to rank in engines like Google, Yahoo! and Bing.
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Digital Marketing Guide
Our Digital Marketing guide explains the essentials of marketing your hotel through online channels. Download Now
Wentworth Success Story
SPRUCE POINT INN
250% increase in organic search revenue
Spruce Point Inn experienced a decline in search engine visibility and market share within the Maine resort market. They hired us to optimize their website, focusing on keywords, content and link building to achieve a 250% increase in organic search revenue with continued results.