Having a responsive website solution can help to drive more bookings directly through your website by potentially helping your SEO, helping you compete with OTA solutions and by helping to cater to users on mobile devices.
Google agrees and recommends a responsive site over multiple websites for each device:
“Sites that serve all devices on the same set of RRLs, with each RRL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”
Online travel agencies like Expedia and Travelocity have mobile apps and solutions for travelers. These sites are expected to account for 59% of online travel booking revenue in 2014, and you’ll be paying them a fee. Without a responsive website, you risk the possibility of losing direct bookings from mobile device users and/or completely losing that business altogether.
Growth in the use of smartphones is showing no signs of slowing down. In fact, the upward surge continues. In May of 2011, 35% of users owned smartphones; by February of 2012, it was 46%. In May of 2013, smartphones 35% use had escalated to 56% and is still climbing. Mobile devices are expected to account for 30% of all US travel bookings by 2017, and tablet users tend to spend about 50% more online than desktop users.
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