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HOTEL INTERNET MARKETING SERVICES
Internet Marketing has become a dominant player in hotel marketing efforts because of its power to reach target audiences and generate bookings in record numbers. There are many components involved in Hotel Internet Marketing and every hotel has its unique challenges and objectives.
O’Rourke will develop a customized Hotel Internet Marketing campaign for your hotel which will dramatically increase your Return on Investment. We begin by helping you identify the specific goals for your property. Focusing on your hotel objectives we select and strategically implement tactics to achieve these goals. With the use of cutting edge tools we will generate reports on website analytics, search engine ranking and pay-per-click campaigns.
Hotel Internet Marketing Services:
HOTEL SEO: Organic Search Engine Optimization
Search Engine Optimization (SEO) is the process of making a website and its content highly relevant for both Search Engines and Searchers. When a word or phrase is searched, the results pages display organic ‘natural’ results and paid sponsored listings. By utilizing our SEO services, your hotel website domain will be listed higher in the results pages which will direct more traffic to your website.
Paid Search Marketing (PPC)
Paid Search Advertising, also called sponsored listing or Pay Per Click (PPC), is when an advertiser places an ad on a host site and pays each time the ad is clicked. If your hotel advertises on a search engine such as Google you will have to bid on keyword phrases that your target audience may search on. Your ad will appear on the top or right hand side of the search engine results page when that specific keyword is searched.
Linking Strategy
Link building is the process of directing targeted traffic to your website through links placed on external websites. A comprehensive linking strategy is fundamental to any Internet Marketing Campaign for many reasons. It will increase your website visibility, bring more traffic to your website, and increase your rankings with popular search engines.
Email Marketing
Direct Email marketing is still the number one way to get results. It is inexpensive and effective. O’Rourke will design, deliver, and track your email campaigns. Email marketing can be used successfully as a branding tool, notification of your hotel’s news and events, and lead generation to acquire client email profiles.
Social Media and Reputation Management
Social media allows the user to generate content utilizing easy and accessible publishing tools. Examples of social media applications include social networking sites such as Facebook and Twitter, product review sites such as Yelp, video sharing sites such as YouTube, photo sharing sites such as Flickr, and a myriad of blogging sites just to name a few. O'Rourke will design customized Social Media strategies for your hotel enabling you to interact with customers, enhance your web presence, and increase your search engine optimization.
Website Tracking & Analysis
One of the main advantages of Internet Marketing is that you can measure the return on your investment. O’Rourke will track the performance of your website identifying metrics, key performance indicators, and critical success factors. We will then compile this tracking information into digestible reports and analyze the data which will reveal what is working in your website and what is not.
Landing Pages
Landing pages play an integral part in your Internet Marketing campaign. A well-planned landing page has the power to convert your visitor into a customer where a poorly designed page can cause them to exit quickly. O’Rourke will strategically design, optimize, and track the performance of your landing pages.
Banner Ads
Banner ads are one of the first online marketing tools and have been used for quite some time. The advantage to this is that we are now more sophisticated about when and how to use banner ads. O'Rourke Hospitality makes use of best practices in targeting, creating and tracking your banner advertising campaign.