Is It Time to Remove Those Mobile Pop-Ups from Your Website?

Have you ever clicked through to a mobile site only to be immediately met with a pop-up that covers your whole screen?

It’s certainly an annoying experience, and Google has taken note, recently announcing it will start to penalize mobile search rankings for sites that have certain pop-ups enabled on the mobile version of that particular site. Google views these pop-ups as intrusive to the user experience.

3 Questions to Ask If You Use Pop-Ups on Your Mobile Site

  • Does your pop-up cover the main content of the page, either immediately after users navigate to a landing page from the search results, or while they are looking through the page?
  • Does your pop-up have to be dismissed before accessing the main content?
  • Are you using a layout where the above-the-fold portion of the page appears like a standalone pop-up, but the original content falls in line underneath the fold?

If you answered yes to any of these questions, then it’s time to take down your pop-ups. More importantly, it’s time to rethink your website’s user experience.

Too often, we get caught up playing the role of marketer or salesperson, instead of putting ourselves in our guests’ shoes. As you navigate your site, think about your typical guest, like how tech savvy they are, what info they might be looking for, and so on.

This is an important exercise that marketers don’t do often enough. Granted, it might be a difficult one since marketers are so intimately involved in the day-to-day details. But, it’s something that could lead marketers to cease using annoying mobile pop.

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