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EMAIL MARKETING

Direct email marketing is still the number one way to get results. It is inexpensive and effective. O’Rourke will design, deliver, and track your email campaigns. Email marketing can be used successfully as a branding tool, notification of your hotel’s news and events, and lead generation to acquire client email profiles.

EMail Marketing Services:

Email Creative

O'Rourke will design your email combining effective visuals with a compelling offer and clear call to action. With clever copy and clear messaging you can draw your customer into the sales funnel of open, click, convert.

Database Building

Developing effective email capture strategies will allow you to build your client database. We will help you collect emails by employing methods that will give your visitors a reason to opt-in.

EMail List Management

We will manage your opt-in email lists from various sources and consolidate them into one complete list with no duplicates.

ENewsletter Campaigns

Let us manage your eNewsletter campaign and deliver it to the addresses on your opt-in list. The recipient will be interested in your eNewsletter if it supplies them with useful information, solves a problem, or entertains them. eNewsletters will help you drive website traffic, build your brand, and promote events.

EMail Delivery

O’Rourke will test your email for quality assurance and deliver your campaign in a flawless, timely manner.

EMail Reporting and Analytics

Through cutting edge software, we are able to report on real-time data of the success of your email campaign. The metrics will reveal the interests and behavior of the recipients and report on open rates by IP addresses and geographical location. We can also analyze data about click-through rates, bounce rates, subscribes and opt-outs.