LANDING PAGES

Landing pages play an integral part in your Internet Marketing campaign. A well planned landing page has the power to convert your visitor into a customer where a poorly designed page can cause them to exit quickly. O'Rourke will strategically design, optimize, and track the performance of your landing pages.

Landing Page Services:

Landing Page Creative

With the help of sophisticated testing methods we are now able to pinpoint which design elements are most effective in converting visitors to customers. O'Rourke will design powerful landing pages which focus the reader, provide relevant content, and have a clear call to action.

Landing Page Optimization (LPO)

Your landing page is often an extension of an advertisement or a link, and must be designed to motivate the user to make a conversion. Landing Page Optimization aims to refine your landing page content and appearance and make it more appealing to the user so they will take a desired action. The use of split A/B testing aids in this process.

Split A/B Testing

Split A/B Testing is when you send visitors from the same source (e.g. a PPC ad) to two different versions of a landing page in order to test which one is more effective in making conversions. Each version will experiment with different elements of design, copy, or layout.

Conversion Tracking

We will conduct analytics reporting on your landing pages which reveal invaluable information about traffic to your page and conversion statistics.

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