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HOTEL SEO: ORGANIC SEARCH MARKETING

Search Engine Optimization (SEO) is the process of making a website and its content highly relevant for both Search Engines and Searchers. When a word or phrase is searched, the results pages display organic 'natural' results and paid sponsored listing. By utilizing our SEO services, your hotel website domain will be listed higher in the results pages which will direct more traffic to your website.

Hospitality & Hotel SEO Services:

Web Site Review & SEO Assessment

O'Rourke will do a thorough analysis of your website to see where it is currently ranking in the Search Engines. Many Search Engines use "spiders" that crawl your pages looking for links and keywords that are relevant to the words being searched. Our analysis will reveal how your website is being read by the spiders and what can be done to improve visibility.

Keyword Research and Analysis

A determining factor in the success of SEO is keyword research and analysis. By choosing the most relevant keywords for your website and using them strategically, you can ensure that your site will come up higher on the page when someone searches on that word or phrase. We will research which keywords are being searched most often by your target audience and optimize your site so your customers will be able to find you quickly in the results pages.

Backlink Analysis Reporting

Backlinks are external links from other websites that link to your website. The quantity and quality of backlinks will increase your ranking. If you have backlinks on authoritative sites on a given topic, your own site will be considered more relevant by the Search Engines. We will report on these links and make suggestions. See Linking Strategy

SEO Copywriting

It is extremely important that the content on your website be written in a way that the search engines can crawl it and index it according to the relevant keywords and phrases. We can help you modify your existing copy or write entirely new content depending on your needs.

Landing Page Optimization

A landing page is the page that appears when a potential customer clicks on an ad or a link. This can be a page on your website or a stand-alone page. Landing page optimization usually refers to how effective your page is in making a conversion. You may also want to optimize a single landing page for organic growth in the results pages. O'Rourke will help you write copy, test the elements on the page to see which combinations work best, and optimize it for the search engines if needed. See Landing Page Services

Search Engine Ranking Reports

These monthly reports will give you a wealth of information regarding the success of your SEO strategy. You will be able to see where you rank for every chosen keyword that is relevant to your industry. We will also show you where your keywords rank in comparison to those of your competitors.