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SOCIAL MEDIA AND REPUTATION MANAGEMENT

Social media allows the user to generate content utilizing easy and accessible publishing tools. Examples of social media applications include social networking sites such as Facebook and Twitter, product review sites such as Trip Advisor, video sharing sites such as YouTube, photo sharing sites such as Flickr, and a myriad of blogging sites just to name a few. O'Rourke will design customized social media strategies for your hotel enabling you to interact with customers, enhance your web presence, and increase your search engine optimization. We can also show you methods to protect and enhance your online reputation.

Social Media and Reputation Management Services:

Web 2.0/Social Media Marketing

Web 2.0 is a catch all phrase that refers to a second generation of internet-based services which let people collaborate and share information online in new ways including social networking, user generated content, and communities. O'Rourke will develop a customized strategy for your hotel to profit from the use of this exciting media. We can develop a campaign that will help you tap into various social networks in order to gain exposure and interact with customers. We will also instruct you on how to capitalize on blogging, publish online articles, use social bookmarking, and get involved with online communities.

Reputation Management

O'Rourke will monitor a multifold of sites including social networking sites, hotel review sites, and blogs to monitor any 'chatter' about your hotel. These online conversations can be read by anyone and negative comments could seriously damage the reputation of your property. We will uncover any critical annotations and give you an action plan on how to remedy the situation. We can also help you cultivate positive reviews.