O'Rourke Hospitality Marketing on Linkedin.com O'Rourke Hospitality Marketing on Facebook O'Rourke Hospitality Marketing on Twitter O'Rourke Hospitality Marketing Blog

WEBSITE TRACKING AND ANALYSIS

One of the main advantages of Internet Marketing is that you can measure your return on investment. O’Rourke will track the performance of your website identifying metrics, key performance indicators, and critical success factors. We will then compile this tracking information into digestible reports and analyze the data which will reveal what is working in your website and what is not.

WEBSITE TRACKING SERVICES:

Implementation of Analytics

O’Rourke will implement web analytics programs and generate customized reports for your hotel. There are many different reports that can be generated depending on your hotel objectives. You will be able to see valuable data about the behavior of your visitors including the total number of visitors, unique visitors, pages they viewed, bounce rates, conversion rates, exit pages and the time they spent on your website. You can also see reports on traffic to learn how visitors were directed to your site.

Web Analytics Consultation

Analytics reports can be daunting and you may need some training in how to analyze the metrics. A thorough understanding of the reporting will empower your hotel to measure your website performance accurately and help you make decisions which will improve your return on investment.