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HOTEL WEBSITE DESIGN AND HOTEL WEB OPTIMIZATION

Hotel websites have evolved from ‘online brochures’ to powerful sales tools that allow companies to interact with the user and increase leads and sales. Your customer will arrive to your website with their own agenda and intention. They want to find information, make a reservation, or solve a problem. Your website must be easy to navigate, have a clear user interface, and provide relevant information or the user will lose patience and exit before they take action. O’Rourke will design and develop your website so that it is functional for your users, effective in generating sales, and fully optimized for the search engines. Below is a brief outline of our hotel website design and development services.

Hospitality & Hotel Web Design Services:

Hotel Website Analysis

It is possible that your hotel website isn’t performing as well as it could. O’Rourke will conduct a thorough analysis of your site and give you recommendations on what could be improved. We will analyze your search engine optimization, both on-page and off-page, your Google page rank, traffic rank, linking strategies, conversion rates, and how your website compares to your competitors’ sites.


Hotel Website Design and Development

O’Rourke will design and develop a customized website for your hotel in various stages beginning with a needs analysis to help you define your business goals. It is also important to consider who your users will be and what they will be looking to achieve from your site. Working with you we will architect a navigation structure and site map to organize the content. We can then begin the graphic design phase and bring the website to life. We conduct many tests to check search engine readiness, browser compatibility, linking functionality, and forms. We also conduct usability testing to observe how a user will navigate through your site. The completion phase is launching your hotel website.


Hotel Website Optimization

Throughout the website design and development process, we ensure that we are building your site to be fully optimized so the search engines will be able to index it. We are skilled in search engine optimization and utilize techniques that will boost your domain in the results pages and drive more traffic to your website. We conduct thorough research on keywords that your target audience may search on and implement these words strategically both on page and off page. We also utilize internal and external linking strategies that will increase your ranking. See Hotel SEO


Hotel Website Analytics

We will install website analytics packages to track the performance of your website and generate reports. See Website Tracking and Analysis


Website Hosting

O'Rourke utilizes one of the top 10 award winning hosting companies in the country. HostGator.com, LLC is a leading provider of shared, reseller, and dedicated web hosting. As a world-wide technology and product innovator, HostGator provides hosting services to over 150,000 customers.


Website Maintenance and Updates

O’Rourke offers website maintenance services to resolve any problems with the server or script. We will also update your website content, images, or pages as needed.