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Content Marketing for Hotels: How To Do It and Why You Can’t Ignore It

What Is Content Marketing? You might say it’s what drew you to this blog post. According to The Content Marketing Institute, a resource for information on all things content marketing, content marketing is: a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Essentially, it’s marketing […]

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March 17, 2017

Content Marketing

3 Ways You Can Compete with OTAs’ Multibillion Dollar PPC Adspend

Search for anything related to hotels on Google and an avalanche of OTA pay-per-click (PPC) ads show up, and this happens all day long. You’ve got to be wondering, “How much are these guys spending on PPC ads!?!” Well, it’s $3.5 BILLION to be exact. That’s the total advertising budget for the Priceline Group, which operates Booking.com, Priceline, Kayak, and others. Although not all that advertising […]

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March 10, 2017

PPC

Why How Your Business Is Listed Online Is So Incredibly Important

Do you know what your property’s digital presence looks like—on Facebook or Yelp, on Google Maps or Bing, on a laptop display or a smartphone screen? If You’re Not Checking Your Digital Presence, You’re Taking a Risk We’d wager a fair number of businesses would be surprised by the misinformation about them out there on the web. Inaccurate addresses, telephone numbers, operating hours/seasons, amenities, services, […]

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December 20, 2016

SEO