Courtyard Portland City Center Case Study

BACKGROUND

Courtyard Portland City Center is a stylish hotel located in the heart of Portland, Oregon. Their location gives guests easy access to many of Portland’s top attractions, making them an ideal choice for many Portland travelers. There are also many other properties nearby, including other Marriott properties, making this particular area of Portland even more competitive than the ultra-competitive Portland market overall. With this challenge, Courtyard Portland City Center had the goal of staying top of mind in the extraordinarily competitive market of Portland, Oregon.

O’Rourke was hired to take on this challenge with a display retargeting campaign, from creative development to campaign execution. The ultimate goal was to stay top of mind as previous website visitors browsed the web while also providing a strong return based on post-impression revenue.

 

RESULTS

The display retargeting campaign launched in January 2018 and was met with great results from the start. Each month since campaign inception has returned at least 6:1 with the overall return being slightly under 10:1. More importantly, the campaign has captured over 500,000 impressions, ensuring that the property is staying top of mind to guests looking for a downtown Portland hotel.

 

BOTTOM LINE

Display retargeting is vital for any property, whether independent or branded. Courtyard Portland City Center seized display retargeting as an opportunity to stay top of mind in an ultra-competitive market with increasing supply.

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