PPC

Precision Targeting Drives Booking Growth for Lunara Bay

Lunara Bay is an exclusive enclave of 26 ultra-luxury private waterfront estates nestled along the Key West coastline. Each home features its own secluded footprint, swimming pool, and deep-water dock. The property serves ultra-high-net-worth travelers. These multi-generational families arrive on private aircraft, hire in-villa chefs, and enjoy the seclusion these homes afford. Entering the high-demand Q1 winter season, Lunara Bay needed a highly disciplined digital strategy to find this exceptionally small audience pool and secure direct, high-margin buyouts.

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June 10, 2026


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Paid Media Explodes Conversion Rate 7,700% for Beachside Resort

Beachside Resort & Residences boasts the largest luxury suites on Key West, a private marina, and several culinary venues. With seven acres to explore, the resort is uniquely positioned to attract leisure travelers, destination weddings, and group events. Even so, the property entered the high-demand 2025–2026 winter season with a need to maximize direct revenue in a very competitive market.

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June 9, 2026


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Paid Media Strategy Drives Growth as The Alexander Starts a New Chapter

The Alexander is a boutique hotel in downtown Indianapolis that recently entered a new chapter. Following a full property renovation, the hotel joined the Autograph Collection, positioning it among Marriott’s portfolio of distinctive, design-forward properties. Even as tracking systems were configured, the marketers at O’Rourke launched an early phase of marketing focused on traffic, engagement, and booking intent signals to support this relaunch. What followed was a sharp increase in visibility and high-intent traffic across paid channels.

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April 10, 2026


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Paid Search Nets Six South Street Hotel Triple Digit Revenue Growth

Six South Street Hotel is a freshly reimagined boutique property in the heart of Hanover, steps from Dartmouth College and the energy of downtown. Their renewed look, updated social spaces, and upgraded guest experience positioned them well to capture demand from campus visitors, alumni, parents, and New England leisure travelers. Next, they needed to maximize their discoverability and direct bookings as demand fluctuates throughout the year.

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December 3, 2025


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