Online Travel Agencies (OTAs) have become an integral part of the online booking process. Many consumers go directly to an OTA site to book travel arrangements as opposed to booking directly via a hotel’s website. Travelers gravitate towards OTA sites because they can easily compare accommodations, read guest reviews, and book—all in one place.
Well, you know what they say: if you can’t beat them, join them. Hoteliers who advertise on OTA sites like Expedia and Priceline are able to capture bookings for key need times with ease. We know OTAs inside and out, and can craft a campaign that is cost effective and offers exceptional return on ad spend.