Fairfield Inn & Suites Jacksonville Case Study

BACKGROUND

Situated near two Marine Corps bases in Jacksonville, North Carolina is the Fairfield Inn & Suites Jacksonville. Not to be confused with Florida’s version, little-known Jacksonsville is the 14th largest city in North Carolina and features an abundance of outdoor activities, especially those on water. The Fairfield Inn & Suites Jacksonville has a very targeted audience given their proximity to two military bases and they wanted to ensure that their search presence reflected that audience targeting.

O’Rourke was hired to implement an SEO strategy that ensured the property would have a strong presence for applicable keyword phrases while also outperforming the identified competition set. O’Rourke worked closely with the property team to ensure the keywords were on target and the revised content met the property team’s standards.

 

RESULTS

O’Rourke crafted a very targeted SEO strategy while working closely with the property team to ensure the revised content met the property team’s standards. A few months after initial implementation, the Fairfield Inn & Suites Jacksonville is ranking on page one or two of a Google search for most of the targeted keywords. More importantly, the property is outperforming the competition set for 70% of the keywords.

 

BOTTOM LINE

SEO is instrumental to the success of your hotel’s online search presence. Without the right strategy in place, competitors will outrank your property, taking away online visibility.

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