Hotel Amarano Website Design Case Study

BACKGROUND

Hotel Amarano is a 4-Diamond luxury boutique hotel in Burbank, California. Intimate spaces, personalized service, and elegant rooms and suites are the cornerstones of this hospitable hotel, but their online presence failed to accurately communicate their offerings. Furthermore, the Hotel Amarano’s website was outdated and not mobile-friendly.

Your website is a reflection of your on-property experience, and plays a major role in converting online visitors to onsite guests. Slow-loading websites, websites that are not mobile responsive, websites that lack impactful imagery and/or compelling copy – these problems negatively influence a potential guest’s perceptions of your property. They are also a direct cause of lost revenue.

O’Rourke Hospitality was hired to design a cutting-edge website for the Hotel Amarano. By building a mobile-responsive website with effective imagery and strong copy, we were able to build a site that experienced an upswing in organic traffic and, even more importantly, a dramatic increase in conversions for an overall increase in revenue.

 

RESULTS

After launching their new website in November 2016, Hotel Amarano immediately saw improvements.

When compared to the previous year, Amarano saw a:

  • 5% increase in revenue
  • 23% increase in mobile organic traffic
  • 604% increase in mobile conversion rate

 

BOTTOM LINE

A strong and up-to-date website is not only good for your online presence; it’s a potential guest’s first impression of your on-property experience. Make it a good one! Additionally, a well-designed and mobile-responsive site will increase your conversions, boost bookings, and contribute to increased revenues.

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