Hotel Cabana Clearwater Beach Yext Case Study

BACKGROUND

Hotel Cabana is a Key West-inspired boutique hotel located in Clearwater Beach, Florida. As a popular beach destination and year-round vacation spot, it’s important for the hotel to be found online by potential guests researching future vacations.

The problem lies in keeping the hotel’s information accurate on third-party websites that the Hotel Cabana does not control. O’Rourke was tasked with this project, and we worked to correct and update the Hotel Cabana’s online presence.

The most quantifiable and immediate results were an increase in organic traffic, thanks to corrected inbound links. Additionally, guests who locate the hotel through third-party sites now have access to accurate contact information.

 

RESULTS

After implementing Yext tools to improve the accuracy and completeness of Hotel Cabana’s business listings, we saw an immediate improvement in their search engine ranking. Over the last six months, we have recorded a 114% increase in organic traffic to their website – well over double their previous traffic.

 

BOTTOM LINE

Your contact information is splashed across the internet, reaching far beyond the confines of your own site. Unfortunately, that means that when your contact information changes, third-party sites often retain old and inaccurate phone numbers, email addresses, and links.

Accurate business listings – specifically, correct links – are an important factor in your search engine ranking. With Yext PowerListings, we’re able to keep your information up-to-date, everywhere it lives online, thus boosting your SEO and making it easier for potential guests to get in touch.

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