Advanced Email Marketing Campaigns for Your Hotel
Email marketing is still one of the most powerful ways to communicate an offer or message. But in today’s crowded marketplace, many people today are simply overwhelmed by email volume. Greatly improve your hotel’s email campaigns with the latest techniques to help your message stand out and increase your conversion rates. O’Rourke uses a segmentation-based approach to target mailings to the most appropriate audience in addition to conducting critical pre-deployment tests to learn what elements are most effective.