Hotel Zero Degrees PPC & Display Advertising Case Study

BACKGROUND

When relatively new boutique hotel brand Hotel Zero Degrees hit the scene, launching three Connecticut properties in Danbury, Norwalk, and Stamford, they were looking for a way to really make a splash with their digital marketing presence.

We reviewed their competitive set extensively as well as got a vivid and detailed picture of their clientele. After some further analysis of their budget and brand attributes, we put forth a two-pronged strategy for their three hotels that included pay-per-click and display advertising for each property. Our digital strategists and creative design teams continue to collaborate to keep the fire going under Hotel Zero Degrees’s online presence, driving traffic to the single website while increasing room nights for each individual property.

RESULTS

Since kicking off in October 2016, here’s where their PPC and display campaigns are performing by the end of January 2017:

PPC RESULTS

  • 5.7-to-1 ROI
  • $1.21 Avg. CPC
  • 11.76% Avg. CTR

DISPLAY ADS RESULTS

  • 0.21% Avg. CTR
  • $1.35 Avg. CPC
  • 10.6-to-1 Total Post-Impression ROI

BOTTOM LINE

No matter if you have one, three, or 13 properties, if you want to rise above the rest, combining a strong search engine presence with targeted, high converting banner ads, can give you the liftoff you need.

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