Metasearch sites like TripAdvisor, Kayak and Google are a convenient way for guests to search and compare the availability and pricing for multiple hotels at once. O’Rourke helps you navigate the bidding and targeting process of metasearch engines to secure valuable real estate on those metasearch sites.
Investing in metasearch can deliver a significant return on your ad spend with an effective metasearch strategy in place. Our team understands the intricacies of these metasearch engines and will create a strategy that produces revenue-driven results for your business.
O’Rourke’s approach begins with understanding your business goals and objectives to build a metasearch marketing strategy that will deliver the results you want from your metasearch efforts. We’ll also identify the metasearch channels with the most opportunity for your business and set up those connections for you.
Once we know where you should be focusing your metasearch marketing efforts, we’ll get to work on constructing a strategic bidding and budgeting plan for you. Our team will also set up your Google Analytics tracking to measure your metasearch performance and conversion rates after we launch.
After all the pieces of your metasearch strategy are in place, we can turn on your campaign on the chosen metasearch engines. From there, we’ll be able to monitor the activity of your metasearch appearances and track the conversion rates. We’ll help continually evolve and update your metasearch strategy as changes occur in the metasearch marketing landscape.
30% Increase in Website TrafficThe new owner of Nashville’s historic Union Station hotel needed to upgrade their digital marketing efforts after taking over a stale and dated website. O’Rourke’s efforts delivered solutions that boosted monthly site visits and booking engine users.
READ CASE STUDYYour website is the face of your brand and the foundation of your digital presence. Optimizing your website’s performance, appearance, and user experience is critical to your overall digital strategy. O’Rourke builds websites with beautiful design and flawless functionality to boost your brand’s online presence.
View ServiceCrush the complexity of digital marketing with O’Rourke’s comprehensive hospitality marketing services. We help you attract and engage new guests with timely and relevant marketing content to guide them through their buyer’s journey with your brand.
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