Ogunquit.com PPC case study

BACKGROUND

The family of properties offered by Ogunquit.com allows travelers to choose from four distinct accommodations in one of coastal Maine’s most desirable—and most fiercely competitive—summertime destinations.

After we developed a new website for them, they asked us to help them to drive more traffic and increased room nights with custom PPC campaigns. We set up their first campaign in late September, just as they were coming off the busy summer season and slipping into the off-season. That didn’t stop them from seeing solid returns on the PPC campaign we’ve been running.

RESULTS

These are the results we saw from October 2016 through January 2017:

  • 5.2-to-1 ROI
  • 2% Conversion Rate
  • $1.04 Avg. Cost Per Click (CPC)
  • 7.93% Avg. Click Thru Rate (CTR)

BOTTOM LINE

If you’re in a highly competitive location, the power of investing in a PPC campaign to keep you viable and ahead of the pack can’t be overstated—but you’re going to need an expert approach to come out anywhere near the top.

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