VICE PRESIDENT, DIGITAL STRATEGY
Brian Fitzgerald is the Vice President of Digital Strategy at O’Rourke Hospitality Marketing. In this role Brian is responsible for strategy and performance of all company and client digital marketing efforts, including, website design & development, paid search, search engine optimization, social media, digital media and measurement & analysis.
Prior to joining O’Rourke, Brian resided in Washington D.C and spent 4 years working at TIG Global (MICROS eCommerce) in a variety of positions including Director of Search Engine Optimization, Director of Search and Social and Vice President of Web Strategy. At TIG Global Brian was responsible for strategy and analysis of all digital marketing efforts. He managed a team of eight and drove more than $22 million in revenue for his clients each month.
In addition to his work at TIG Global, Brian also worked for 8 years with Marriott International’s e-Commerce department. At Marriott, Brian played a role in developing and implementing corporate and property level marketing strategies.
Brian obtained his undergraduate degree in Business Administration from Babson College in 2000. In 2011, he obtained an MBA from The George Washington University.