Basin Harbor Club

SEO

Although Basin Harbor Club has a great reputation for excellent amenities, spacious rooms, and lakefront dining, they were getting lost online in the crowd of Vermont vacation options. O’Rourke was hired to conduct a systematic, targeted search engine optimization (SEO) campaign, designed to improve online visibility and increase organic online revenue. It was our job to highlight areas of the website that could be enhanced for increased search engine results. With an emphasis on engaging content and targeting high-traffic keywords like “family friendly Vermont vacations” we were able to drastically improve the online visibility of the Basin Harbor Club.

Organic Revenue 31% Increase
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