Case Study

Chateau Elan Yields a 20 to 1 ROI on Reservation Recovery Strategy

Chateau Elan Yields a 20 to 1 ROI on Reservation Recovery Strategy

THE BACKGROUND

Located just 45 minutes north of Atlanta, Georgia, in a 3,500-acre wonderland of rolling hills and wooded forests, Chateau Elan is a landmark destination and an award-winning luxury experience: Both winery and weekend getaway, designed as much for events as for leisure travelers, the property boasts welcoming on-site amenities, including a renowned golf course, five-star dining, a spa, and much more.

 

THE CHALLENGE

With an increase in demand for luxury vacations, as well as more and more customers booking online, reservation recovery is now a crucial part of any property’s marketing strategy. Chateau Elan was mid-experiencing this need first-hand when it contacted O’Rourke to implement an optimized reservation recovery strategy. Moreover, the property wanted to retarget and re-engage guests who had previously shown a high level of interest, but had not yet booked.

 

THE SOLUTION

O’Rourke worked to decipher traveler behavior, to better craft effecting retargeting and reservation recovery. We developed a strategy to better track customer behaviors and, among other approaches, targeted abandoned booking with an automated (and enticing) email inviting them to book.

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