Case Study

Fairfield Inn Jacksonville Sees 70% Increase in Keyword Visibility

Fairfield Inn Jacksonville Sees 70% Increase in Keyword Visibility

THE BACKGROUND

Situated near two Marine Corps bases in Jacksonville, North Carolina, the Fairfield Inn & Suites Jacksonville (not to be confused with Florida’s version of the same name), little-known Jacksonville, NC is the fourteenth-largest city in North Carolina and features an abundance of outdoor activities, especially those on water.

THE CHALLENGE

The Fairfield Inn & Suites Jacksonville has a very targeted audience, given their proximity to two military bases, and they wanted to ensure that their search presence reflected that audience targeting. Our challenge was to design and implement an SEO strategy to ensure the property’s strong presence for applicable keyword phrases, while also outperforming the identified competition set.

THE SOLUTION

O’Rourke worked closely with the Fairfield Inn & Suites Jacksonville’s property team to better understand the hotel’s demographic, location targeting, and other factors, in order to build a keyword strategy based on precisely targeted keywords. Throughout the process, we stayed in close contact with the property team to ensure that their revised content met both O’Rourke’s identified SEO and keyword goals, and also the hotel’s brand standards.

Hotel SEO Checklist: 10 Items to Complete a Hotel Website Checkup

If you’re not sure where your hotel stands in the eyes of search engines, use this SEO checklist to complete a site checkup and see if there are areas that need improvement.

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