Hotel Cabana is a Key West-inspired boutique hotel located in Clearwater Beach, Florida. As a popular beach destination and year-round vacation spot, it’s important for the hotel to be found online by potential guests researching future vacations. The problem lies in keeping the hotel’s information accurate on third-party websites that the Hotel Cabana does not control. O’Rourke was tasked with this project, and we worked to correct and update the Hotel Cabana’s online presence. The most quantifiable and immediate results were an increase in organic traffic, thanks to corrected inbound links. Additionally, guests who locate the hotel through third-party sites now have access to accurate contact information.