Hotel Zero Degrees, one of Connecticut’s most renowned boutique brands, promises guests a stay unlike any other. Boasting a sophisticated style while providing supreme comfort, Hotel Zero Degrees has properties in Norwalk, Stanford and Danbury. Hotel Zero Degrees Norwalk prides itself on its convenient location and unrivaled amenities. However, in order to stand out in the competitive Connecticut hotel market, the Norwalk property needed a re-vamped marketing strategy that included OTA advertisements.
After meeting with the team at O’Rourke, Hotel Zero Degrees Norwalk wanted to add OTA advertisements to their strategy to account for the increased number of customers booking through OTA’s. More specifically, the team wanted to supplement room bookings for specific booking windows via sponsored OTA listings on Expedia and Hotels.com. Within the defined monthly budget, the team at O’Rourke crafted a strategy that attempted to yield a high ROAS while simultaneously keeping cost-per-clicks low.