Hospitality management is a complicated and multi-faceted job. You create a more welcoming and comfortable environment for guests. You build a better workplace. And you help create and sustain long-term value for owners and investors. One thing that doesn’t have to be complicated: SEO across your managed properties. While search engine optimization is a multi-faceted and often complex balanced of factors – keywords, meta descriptions, page titles, and others – it is unequivocally one of the best investments for your properties: strong SEO gets more eyes on your hotel websites, in turn netting more bookings at your properties.
O’Rourke was tasked to address on-page SEO for a renowned hospitality management company whose management portfolio includes several major brands, including TownePlace Suites, SpringHill Suites, Residence Inn, Fairfield Inn and Courtyard. We completed keyword research, and then optimized onsite SEO, including title tags, meta descriptions and copy, for 16 of the company’s managed properties.