Local 149, an American restaurant located in Boston, is a major social hub and serves as one of the most popular eateries in the area. Taking its name from the location of its former union office, the property offers a wide variety of refreshing takes on classic American dishes. Being a restaurant in Boston, however, the Local 149 team was finding difficulty trying to break through the mold and reach more customers.
When connecting with the property team, they informed us that they wanted to increase organic traffic across the board while simultaneously achieving Page 1 rankings for competitive keywords. Through a carefully crafted keyword strategy, coupled with quarterly SEO audits and close monitoring of page rankings, O’Rourke was able to help them achieve their goals.