Mountain Club on Loon

Website Design

The Mountain Club on Loon needed a website that reflected their position as Loon Mountain’s only slope side resort for all seasons. Their new website needed to highlight how their unique location in the White Mountain National Forest created a natural playground whose offerings changed each season. O’Rourke designed and developed a new website and made it more navigable and built a feature to allow visitors the ability to filter activities by season. The new website was paired with a fresh style guide and photos that really helped differentiate them in a competitive market.