Stowe, VT, the alpine ski capital of the east, remains one of America’s premier tourist destinations and a great location for travelers seeking the best New England has to offer. With numerous ski resorts, spas, shops, restaurants, and more, Stowe is the perfect place for a winter vacation. Attracting visitors to the area is crucial, meaning that the Go Stowe team needed an optimized marketing strategy.
When the GoStowe team reached out to O’Rourke, they wanted to optimize their Facebook marketing strategy. More specifically, the team wanted to improve the top-level performance in Click-Through-Rates and Cost-Per-Click by utilizing more comprehensive and segmented audience targeting with more relevant ads.