Brand Guidelines & Print Collateral

The Common, located in the College Park Marriott, wanted to create a brand guidelines document to ensure consistency amongst marketing collateral.

The brand guidelines document includes all logo variations, approved photography, color palette, typography and layout examples.

With so many marketing channels, it is not unheard of for brands to deviate from their original messaging. By documenting brand guidelines with examples, the Common has been able to maintain consistency throughout print and web channels.

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