Organic search is still king, both in terms of online traffic volume and online bookings generated.
Other channels like PPC, display advertising, Facebook advertising, etc. certainly have their place, but the return on investment from a good SEO program can’t be ignored.
So, here are four things you must do if you want great SEO performance in 2017.
1. The King of SEO is Content
But not just any content—carefully-crafted, thoughtful and useful content. It’s one thing to have SEO’d content on each of your webpages, and it’s something completely different to have a consistent stream of long content tailored towards long-tail keywords. A well thought out blogging strategy is a great way to ensure that your site is producing consistent, relevant content geared towards your long-tail SEO.
2. Get Out Your GoPro!
Do you have a video SEO strategy? If not, then you should think about starting one. YouTube has been popular for years, but as technology advances and people have access to higher internet speeds almost everywhere they go, marketers are finding that people are gravitating towards videos. It makes sense. It’s easier to watch a 30-second video and absorb a lot of information much quicker than it would be to read through content.
3. You Seriously Don’t Have a Responsive Website Yet?!?
Mobile searches have accounted for more than 50% of Google searches for a couple of years now. Plus, now Google penalizes your site on mobile searches if it’s not mobile friendly. (Google says it prefers responsive sites, by the way). So, what are you waiting for?
4. OK, Google, Tell Me About SEO
You’ve probably seen the commercial about Amazon Echo or Google Assistant, or that funny video where someone gets them to talk to each other! Voice search is becoming more and more popular, and originally became an optimization point for marketers when Google allowed speech to text. As you think about your SEO and for which phrases you optimize, try to keep in mind how someone might say something vs. how someone might type something. They can be the same, but are often very different.
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