Metasearch sites like TripAdvisor, Kayak and Google are a convenient way for guests to search and compare the availability and pricing for multiple hotels at once. O’Rourke helps you navigate the bidding and targeting process of metasearch engines to secure valuable real estate on those metasearch sites.
Investing in metasearch can deliver a significant return on your ad spend with an effective metasearch strategy in place. Our team understands the intricacies of these metasearch engines and will create a strategy that produces revenue-driven results for your business.
O’Rourke’s approach begins with understanding your business goals and objectives to build a metasearch marketing strategy that will deliver the results you want from your metasearch efforts. We’ll also identify the metasearch channels with the most opportunity for your business and set up those connections for you.
Once we know where you should be focusing your metasearch marketing efforts, we’ll get to work on constructing a strategic bidding and budgeting plan for you. Our team will also set up your Google Analytics tracking to measure your metasearch performance and conversion rates after we launch.
After all the pieces of your metasearch strategy are in place, we can turn on your campaign on the chosen metasearch engines. From there, we’ll be able to monitor the activity of your metasearch appearances and track the conversion rates. We’ll help continually evolve and update your metasearch strategy as changes occur in the metasearch marketing landscape.
Pay-per-click (PPC) advertising has historically out-paced metasearch, but that’s no longer the case. Beginning with the COVID-19 pandemic and through 2020, Lark Hotels, like many […]
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