Pay Per Click Advertising

Pay Per Click advertisements are a strategic and flexible way to boost your appearance in search engine results and see a real return on your ad spend. Our PPC specialists offer a full suite of services, including ad creation to measurement tracking and strategy refinement, that will increase awareness, engagement, and conversions for your property.

Our Strategic Approach to PPC

O’Rourke creates a strategic and targeted PPC plan for your business by identifying opportunities to appear for keywords that hold the most value for your business and your guests.

Identify business goals and objectives

Research and develop your PPC strategy

Implement, measure, and optimize PPC campaigns

Identify business goals and objectives

Our first step in our process is understanding your overall business goals, brand, and target audiences. This insight gives us the framework we need to build a strategic PPC plan that will drive meaningful results for your business.

Research and develop your PPC strategy

After we have a strong understanding of your business, including your goals and objectives, we dive into our research of the competitive landscape and keyword opportunity for your property. From there, we build out a new campaign structure, ad copy, ad groups, and other assets for your PPC advertisements for your team to review and approve.

Implement, measure, and optimize PPC campaigns

Once your team is on board with your new PPC strategy, we’ll upload and launch them on Google, Bing, and Yahoo. With your new PPC campaigns running, we’ll be able to track and measure the effectiveness of your campaigns and optimize your strategy as the digital advertising landscape evolves.

Case Study

Winvian Farm

PPC

A unique retreat in Litchfield Hills, Connecticut, Winvian Farm has been one of the country’s most renowned boutique properties for many years. The hotel is […]

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Website Design

Your website is the face of your brand and the foundation of your digital presence. Optimizing your website’s performance, appearance, and user experience is critical to your overall digital strategy. O’Rourke builds websites with beautiful design and flawless functionality to boost your brand’s online presence.

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Digital Marketing

Crush the complexity of digital marketing with O’Rourke’s comprehensive hospitality marketing services. We help you attract and engage new guests with timely and relevant marketing content to guide them through their buyer’s journey with your brand.

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