Social Media Advertising

Social media advertising gets your brand in front of potential guests through platforms they engage with regularly, creating more opportunities to attract, engage, and convert them directly on your site. O’Rourke handles the entire social media advertising process for you, from strategy development, to asset creation, to tracking and measuring your ad performance. We’ll drive results that deliver you the maximum return on your social media advertising investment.

Our Strategic Approach to Social Media Advertising  

O’Rourke’s social media advertising team uses strategic targeting tactics and creative messaging to bring guests directly to your site. We focus on defining your target audiences, targeting methods, and messaging strategy to create social media ads that will resonate with your potential guests.

Identify business goals and objectives

Develop social media advertising strategy and creative assets

Launch social media ads, measure performance, and refine strategy

Identify business goals and objectives

Before we develop your social advertising strategy and assets, we want to gain a deep understanding of your business and your goals. This critical information about your business creates the foundation for us to develop the most effective and results-driven social media strategies for your business.

Develop social media advertising strategy and creative assets

As we begin to build out your social advertising strategy, we will thoroughly define your target audiences, understanding how they behave online, where they are most likely to engage with ads, and the messaging that captures their attention. We’ll use this information to build out the campaigns that will be most effective on your target audience, like retargeting campaigns, profile targeting, and targeting custom audiences on Facebook or Instagram.

Launch social media ads, measure performance, and refine strategy

After your social media ads have been created and approved, we’ll push them live on your social media platforms and watch your digital presence grow. We provide ongoing support and management of your social media advertising, analyzing your ads' engagement and conversion rates, reporting your successes, and making strategy adjustments as needed.

Case Study

Stowe Area Association

Social Media Advertising

Stowe, VT, the alpine ski capital of the east, remains one of America’s premier tourist destinations and a great location for travelers seeking the best […]

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