O’Rourke Hospitality Marketing was founded in 2001 with a single focus: hotels. Not retail, not healthcare, not law firms — hotels. Tom and Susan O’Rourke made a deliberate choice to specialize in one of the world’s most dynamic and demanding industries, and that decision has defined everything that followed.
More than two decades later, that focus hasn’t shifted. While other agencies diversify, we deepen. Every strategy we develop, every campaign we run, and every insight we apply comes from a team that has spent its entire career thinking about one thing: how to help hotels attract more guests, generate more direct bookings, and grow sustainable revenue.
Who We Serve
We’ve never sold pre-packaged marketing programs. Every hotel has its own competitive landscape, guest mix, seasonal patterns, and revenue goals — and we believe every strategy should reflect that.
Our process starts with your property: understanding your goals, identifying what’s working, uncovering what isn’t, and building a tailored strategy designed to move the metrics that matter to your business. Then we execute, measure, and refine — treating your marketing the same way you treat your guests, with respect, attention to detail, and a genuine commitment to results.
See Our Marketing Services
Hotels occupy a rare and meaningful place in people’s lives. They’re where vacations begin, where milestones are celebrated, where families reconnect and business relationships are built. Very few industries carry that kind of weight. Because hospitality matters, we chose to dedicate our expertise entirely to it. Our team doesn’t divide its attention between your industry and a dozen others. We’re here for hotels, and that depth of focus shows up in everything we do.
Over the past 20+ years, O’Rourke has worked with nearly 200 active clients across the full spectrum of hospitality — from independent boutiques to full-service resorts, multi-property management companies, and vacation rentals.
Clients like Grace Bay Resorts, Claremont Resort and Club, and Mainsail Hotels have trusted us to build and execute the digital strategies that drive their direct booking performance.
That breadth of experience means we’ve seen (and likely helped solve) the challenges your property faces, from OTA dependency to seasonal demand volatility.
Twenty years ago, hotel digital marketing meant a basic website and an email list. The tools of hotel marketing have evolved significantly — and so have we. O’Rourke has grown with the industry through every major shift, from the rise of OTAs and metasearch to Google’s ongoing evolution and the emergence of AI-powered search and booking behavior. Today, it means AI-powered search visibility, performance-driven paid media, and direct booking strategies are needed to outmaneuver OTAs.
O’Rourke has evolved through every shift. Today, we build strategies that span the entire digital guest journey:
If your property deserves a marketing partner who truly understands hospitality — the challenges, the seasonality, the technology, and the guest — we’d love to discuss your strategy. Let’s start with a conversation about your goals.
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