Digital Advertising

Guests are using many different sites and search engines to plan and book their travel stays. Having a presence in as many of these booking sites and search engines is critical to standing out in the competitive landscape of digital advertising. O’Rourke’s expertise in digital advertising tools and tactics will increase your property’s visibility across all digital platforms, bringing in new guests and more bookings.

Pay Per Click

Targeted Pay Per Click campaigns can create an immediate presence in search engine results for any keywords you choose. O’Rourke helps you develop a PPC strategy that complements your current digital strategy and includes a full suite of ad services, including ad creation, performance tracking, and strategy refinement.

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Display Advertising

Display advertisements will keep your brand front of mind as guests are sifting through search engines and online travel agency sites. We implement display ad campaigns that will draw guests away from OTAs to your site, retarget your website visitors, and execute prospecting campaigns to target specific audiences.

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OTA Advertising

While it's preferable for guests to book directly on your site, it is undeniable that many guests are going straight to online travel agencies to plan and book their trip. For the guests that you can’t draw to your site, take advantage of the OTA platform to make your property be every guests’ top choice for their next stay.

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Metasearch Marketing

Metasearch engines have made it easier for guests to sort through hotel options and find the lowest possible rates. This convenient search method can benefit both potential customers and your business; you just have to execute your metasearch strategy right. O’Rourke’s metasearch methodology helps you take advantage of this valuable search engine real estate.

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Social Media Advertising

Your social presence is key to your digital strategy, but it is becoming more and more challenging to reach new audiences organically. O’Rourke creates a social media strategy that integrates ads into your target audiences’ social media feeds and create more opportunities for guests to explore your property, view your offers, and convert.

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Who We Serve

O’Rourke has been helping hoteliers, restauranteurs, marketers, and other brand owners achieve their long-term goals with strategic hospitality marketing since 2004. See how we can help your business build a better digital presence in the competitive hospitality market.

Case Study

Koloa Landing Resort

Display Advertising

Offering guests an unrivaled luxury experience in Hawaii, Koloa Landing Resort, an Autograph Collection property, remains one of the area’s most prestigious destinations. The resort’s […]

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Website Design

Your website is the face of your brand and the foundation of your digital presence. Optimizing your website’s performance, appearance, and user experience is critical to your overall digital strategy. O’Rourke builds websites with beautiful design and flawless functionality to boost your brand’s online presence.

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Digital Marketing

Crush the complexity of digital marketing with O’Rourke’s comprehensive hospitality marketing services. We help you attract and engage new guests with timely and relevant marketing content to guide them through their buyer’s journey with your brand.

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