We’re all about delivering strong, measurable results for our hospitality clients. Check out these case studies to see what we can do for you!
Historic Inn’s Reimagined Website Lifts Revenue 31% The Inn at Hastings Park welcomes guests to the cradle of the Revolution. Featuring an extensive culinary program and a blend of history and contemporary design, the Inn offers the best possible point of departure for visitors to the birthplace of our country. O’Rourke partnered with the Inn to craft a website as distinct and welcoming as the hotel itself, and business growth soon followed.
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Paid Marketing Grows Wedding Inquiries by 30% at Vermont Resort Mountain Top Resort invites guests to roam 700 pristine acres of Vermont countryside. Offering a range of luxury accommodations with a menu of activities to match, visitors to this destination have space to explore. Its spacious surroundings also lend themselves to weddings — a line of business that makes a significant portion of Mountain Top’s revenue.
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New Website Leads to 43% More Bookings for The Goodwin Occupying a grand historic building in downtown Hartford, CT, The Goodwin seamlessly blends historic architecture and modern luxury. With 124 guest rooms, period details, and updated contemporary styling throughout, those in the know seek out this stylish boutique hotel. This past Spring, our team completed a new website designed to showcase The Goodwin’s stylish amenities while maintaining technical excellence and seamless experience. Let’s check in on how it’s performing.
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Exceptional Execution Earns 16X Return for Dawn Ranch Dawn Ranch is a creative retreat situated on 22 spectacular acres along Northern California’s Russian River. Distinctive luxury destinations like these require carefully executed marketing campaigns to not only attract guests, but do so efficiently and at scale. We were able to leverage Google’s advanced capabilities across pay-per-click search and Performance Max to exceed expectations.
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Booking Abandonment Strategy Nets The Kartrite $154k in Revenue Families shopping for a Catskills getaway often find their way to The Kartrite Resort’s website. For those who begin the booking process, but do not complete it, our team designed a campaign that ushered a significant portion of these visitors back to book a room.
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Website Overhaul Grows Bookings Alongside Traffic A fully redesigned and rebuilt hotel website experience for Alta Lodge helped boost direct business for this alpine-style ski resort destination. Our team carefully considered a range of factors, helping visitors quickly, efficiently find the information they need and complete their reservations.
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High-Opportunity Hotel Social Marketing Strategy Yields Outsize ROAS for Hotel Contessa Some hotel marketing strategies are just worth pursuing. When visitors make it to your website, they are a natural high-opportunity audience for subsequent marketing. Hotel Contessa, a luxury property situated on San Antonio’s iconic riverwalk, presented the ideal scenario for converting on people who know exactly what makes staying there an unforgettable experience. Our social retargeting campaigns, paired with audience analytics, over-delivered in a short amount of time.
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How a Modest Investment in Google Metasearch Yields Significant Direct Revenue The Jay San Francisco is infused with California art and cuisine, making it a destination in its own right. But in this competitive market, Google search results can be crowded. We crafted a campaign and budgeting strategy to ensure that the hotel earned a higher share of revenue from people seeking luxury stays in the Bay Area by keeping its own website at the top of the rankings.
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How a Google Performance Max Campaign Put a Luxury Hotel on the Map As a new luxury property at the crossroads of Fort Worth’s historic Cultural District, The Crescent Hotel needed to establish its brand and generate name recognition in a competitive market.
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How GX + Skipper Significantly Increased Direct Bookings A recently renovated resort in Ocean City, Maryland, gets an updated front-end website that is integrated to the Skipper booking engine using O’Rourke Hospitality’s Guest Experience (GX) design methodology to significantly increase direct bookings and boost revenue.
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