We’re all about delivering strong, measurable results for our hospitality clients. Check out these case studies to see what we can do for you!
Booking Abandonment Strategy Nets The Kartrite $154k in Revenue Families shopping for a Catskills getaway often find their way to The Kartrite Resort’s website. For those who begin the booking process, but do not complete it, our team designed a campaign that ushered a significant portion of these visitors back to book a room.
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Website Overhaul Grows Bookings Alongside Traffic A fully redesigned and rebuilt hotel website experience for Alta Lodge helped boost direct business for this alpine-style ski resort destination. Our team carefully considered a range of factors, helping visitors quickly, efficiently find the information they need and complete their reservations.
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High-Opportunity Hotel Social Marketing Strategy Yields Outsize ROAS for Hotel Contessa Some hotel marketing strategies are just worth pursuing. When visitors make it to your website, they are a natural high-opportunity audience for subsequent marketing. Hotel Contessa, a luxury property situated on San Antonio’s iconic riverwalk, presented the ideal scenario for converting on people who know exactly what makes staying there an unforgettable experience. Our social retargeting campaigns, paired with audience analytics, over-delivered in a short amount of time.
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How a Modest Investment in Google Metasearch Yields Significant Direct Revenue The Jay San Francisco is infused with California art and cuisine, making it a destination in its own right. But in this competitive market, Google search results can be crowded. We crafted a campaign and budgeting strategy to ensure that the hotel earned a higher share of revenue from people seeking luxury stays in the Bay Area by keeping its own website at the top of the rankings.
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How a Google Performance Max Campaign Put a Luxury Hotel on the Map As a new luxury property at the crossroads of Fort Worth’s historic Cultural District, The Crescent Hotel needed to establish its brand and generate name recognition in a competitive market.
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How GX + Skipper Significantly Increased Direct Bookings A recently renovated resort in Ocean City, Maryland, gets an updated front-end website that is integrated to the Skipper booking engine using O’Rourke Hospitality’s Guest Experience (GX) design methodology to significantly increase direct bookings and boost revenue.
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How a Website Refresh Boosted a Chicago Hotel’s Metrics Across the Board The Hotel Chicago Downtown is a luxury hotel in the heart of the city’s upscale River North section. The website O’Rourke designed for the hotel years ago needed an update, and we were eager to show what we could do with a more modest refresh as opposed to a full-scale redesign.
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How a Creative Metasearch Campaign Delivered Results for a Resort in a Challenging Location The Westin Dallas Stonebriar Golf Resort & Spa is a luxury retreat on 400 acres in Frisco, Texas. The resort features a golf course, a wellness spa and a kids club. A recent renovation helped create a new center of gravity in Frisco, but the property needed to generate its own demand given its distance from Dallas.
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How an Expert Paid Campaign Gave a Group of 5 Cape Cod Resorts a Massive Return on Ad Spend Red Jacket Resorts is a collection of five resorts on Cape Cod in Massachusetts for families, couples, weddings and private groups. As seasonal properties open only May through October, Red Jacket has a narrow window to see a return on its marketing spend.
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How a Historic Oceanside Hotel Found its Glamorous Past and Attracted New Visitors Santa Barbara’s legendary Hyatt Mar Monte Hotel opened in 1931 with its Spanish colonial revival design and views of the sparkling Pacific Ocean. By the turn of this century, however, the famous hotel was looking to return its identity to those glory years.
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