Independent Hotels & Resorts

Our Hotel and Resort Marketing Services

Your property has a distinctive character and strives to provide a uniquely personal experience. Communicating that special essence in a way that attracts more business is one of our favorite things. O’Rourke employs a comprehensive suite of proven digital marketing tools and services tailored specifically to your needs. From creating unique websites to managing your social media channels, O’Rourke will ensure your digital presence reflects the special nature of your property.

"We’ve been nothing but pleased with our experience working with O’Rourke. They are incredibly responsive & excellent at following up with open items. We’re delighted to recommend O’Rourke for any digital marketing project." Amy Y. - Marketing Manager

Digital Marketing Strategy

Your property should be front of mind when guests begin planning their next trip. O’Rourke’s strategic digital marketing will put your independent hotel and resort ads where guests regularly visit, like social media, search engines, and online travel agencies.

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  • Pay Per Click
  • SEO
  • Metasearch
  • Social Media Strategy
  • Display Advertising

Website Design

Your independent property needs a website that captures its unique character. We’ll make sure your site does exactly that – and provides the optimal combination of looks, performance, and functionality. Expect elegant design, a user and mobile-friendly interface, and most importantly, the ability to strategically attract and capture more guests.

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Conversational Marketing

Engage more prospects and convert more leads with O’Rourke’s conversational marketing tools. We employ intelligent software to replace the time-consuming task of filling out lead capture forms, so prospects can book site tours more quickly and easily – and bring more business to your independent property.

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  • FAQ Support
  • Book Site Tours

Cellular signal bars icon31% Increase in Organic Revenue

For Basin Harbor we conducted a systematic, targeted search engine optimization (SEO) campaign, designed to improve online visibility and increase organic online revenue through better brand and amenity awareness. We optimized the resort’s website not only to attract travelers already aware of the brand, but also to target families, active vacationers, and others who sought the Basin Harbor Club’s brand of resort experience.


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