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Metasearch & OTAs

A person holding a credit card while using a laptop, suggesting online shopping or making an online payment.

Metasearch & OTAs

Users Prefer Direct Bookings Over OTAs in Meta Search

Contrary to popular opinion, meta search users prefer to book hotel rooms directly through hotels…

Brian Fitzgerald

By Brian Fitzgerald • August 16, 2015

A map with a camera, Field Notes notebook, pencil, orange bag, and guidebooks arranged for travel planning.

Metasearch & OTAs

A Brief Guide to TripAdvisor’s TripConnect

TripConnect allows your hotel to display rates and inventory on your hotel’s TripAdvisor page. This…

Brian Fitzgerald

By Brian Fitzgerald • August 21, 2014

Modern bar with geometric ceiling panels, high stools, and shelves of liquor behind the counter. Large windows let in natural light.

Metasearch & OTAs

How Hotel Marketers Can Defeat the OTAs – Part 2

In our previous blog on defeating the OTAs, we discussed the history of OTAs, how…

Brian Fitzgerald

By Brian Fitzgerald • May 27, 2014

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