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Website Design

Close-up of a person’s hands typing on a laptop keyboard at a white desk, with natural light in the background.

Does Your Hotel Website Design Make a Statement or Follow a Template?

Your website is the hardworking core of your hotel’s marketing strategy. It feeds AI search engines, facilitates high-value direct bookings,…

By Emily Wagner • July 16, 2026

Six people sit around a conference table with laptops and papers, having a lively discussion in a bright office with large windows and city views.

How Hotels Can Lure 18% of Searchers Away from OTAs

Increasingly, travelers who start their hotel search on an OTA cross over and book directly…

By Conor O'Kelly • June 23, 2026

A person holds a key card near a hotel room door lock to unlock it.

Technology-Enabled Personalization: From Hotel Marketing to the Guest Experience

TLDR: We all love a personal touch when checking in: remembering your favorite room or…

By Emily Wagner • July 7, 2025

Modern hotel room with a large bed, red accents, lamps, a desk, TV, sofa, and a window with sheer curtains letting in natural light.

SEO for New Website: Dominate Search from Day One

Modern, SEO-optimized websites are designed to rank higher in search engine results, driving increased visibility…

Brian Fitzgerald

By Brian Fitzgerald • February 17, 2025

Hotel website displayed on smartphone, tablet, desktop, and laptop screens on a desk with a keyboard, mouse, pen, and notepad in front.

9 Hotel Website Design Tips to Increase Direct Bookings

When was the last time you thought about your hotel website’s design? As many hospitality…

Brian Fitzgerald

By Brian Fitzgerald • February 15, 2025

Person holding a smartphone displaying a hotel booking app with details for an executive king bay view room.

Addressing Booking Engine Abandonment for Independent Hotels

In this video our CEO Tom O’Rourke discusses booking engine abandonment in the hotel space…

By Tom O'Rourke • July 26, 2023

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