O’Rourke is the hotel advertising agency that independent hotels and management companies trust to increase direct bookings and reduce OTA dependency. With over 25 years of experience and deep hospitality expertise, our ROI-focused strategies deliver measurable growth across every channel.
Drive Direct Bookings While Reducing OTA Costs
Maximize Revenue with Data-Driven Budget Allocation
Maximize Revenue with Data-Driven Budget Allocation
We specialize exclusively in the hospitality industry, working with independent hotels and management companies throughout North America, Mexico, and the Caribbean. Our consultative approach means every advertising recommendation is tailored to your property’s goals, budget, and guest profile.
Our PPC strategies are built for luxury and independent hotels, including single-property and multi-property management companies. We develop Google Performance Max and Bing campaigns that match your property’s goals and guest demographics. Every campaign includes advanced targeting, creative testing, and revenue tracking built around your booking engine and tech stack.
Maximize your hotel’s budget with Google Performance Max. Using AI-driven automation, we reach travelers across Search, Display, YouTube, Discover, Gmail, and Maps. Our campaigns for luxury and independent hotels align with your brand and guest profile, leveraging real-time data and traveler signals to boost direct revenue.
Drive Direct Bookings
Capture direct bookings from travelers comparing rates across OTAs. Our metasearch strategies include Google Hotel Ads, TripAdvisor, and Trivago, with optimizations for luxury positioning, real-time pricing accuracy, and multi-property integration.
Reach prospective travelers with visually compelling display campaigns designed for high-end properties. From retargeting abandoned bookings to cross-promoting within portfolios, our creative blends storytelling with strategic placements on platforms like Sojern and ADARA.
We work collaboratively with hotel teams to develop campaigns that match the guest journey—not just short-term bookings. Our process emphasizes transparency, measurable outcomes, and long-term success.
We begin with a consultative kickoff call to understand your property, target market, goals, and competitive landscape. This sets the foundation for a tailored advertising strategy that aligns with your revenue objectives.
Our team conducts in-depth competitor analysis and market research to inform a strategy that fits your property’s needs. We define KPIs such as bookings, room nights, revenue, or ROAS—and tailor campaigns to meet goals like event inquiries or wedding form fills.
Our team sets up full-funnel, multi-channel campaigns across Google, Bing, Facebook, Instagram, LinkedIn, TripAdvisor, Sojern, ADARA, and Expedia. We handle all tracking setup to link ads with your website and booking engine.
Each month, we meet with your team to review performance metrics, discuss goals, and adjust campaigns. Expect measurable results within the first 30 days, with continuous improvements to maximize ROAS.
O’Rourke has over 25 years of experience in digital marketing exclusively for hotels. We specialize in independent, boutique, and high-end properties, as well as multi-property management companies. Our team brings deep hospitality knowledge and stability, with long-tenured team members who understand the booking journey inside and out.
Our ski resort began working with O’Rourke in 2018, on projects ranging from PPC and display banners to newsletters and reservation recovery emails. We’re happy to continue that working relationship in 2023, thanks to their quick turnaround, service offering, and expertise, especially regarding hospitality industry-specific marketing.
As a hospitality advertising agency, we take a tailored, consultative approach—customizing every strategy around your hotel’s goals instead of using generic, one-size-fits-all solutions. We offer a consultative, customized strategy built exclusively for hotels—not a templated solution
We serve hotels across North America, focusing on properties in the United States, Canada, Mexico, and the Caribbean region. We support hotels in the U.S., Canada, Caribbean, and Mexico.
Very flexible. We adapt our services, terms, and pricing to align with your budget, property type, and performance objectives. And we tailor packages to your goals, budget, and property type.
Most clients begin to see measurable improvements—such as increased bookings or ROAS—within the first 30 days of campaign launch.
We use Google, Bing, Facebook, Instagram, LinkedIn, Sojern, TripAdvisor, and more—selecting platforms based on your goals and audience.
We connect ad platforms with your website and booking engine to enable full revenue attribution and transparent performance tracking.
Connect with our team to explore tailored digital ad solutions.
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Social Media Advertising
As a specialized social media advertising agency for the hospitality industry, we help hotels reach travelers where they dream, plan, and book. Our team manages Facebook, Instagram, and LinkedIn campaigns using advanced audience targeting, seasonal strategies, retargeting, and creative formats like reels and carousels—from launch to reporting, we handle it all.