Case Study

How a Google Max Campaign Put a New Luxury Hotel on the Map in Fort Worth

As a new luxury property at the crossroads of Fort Worth’s historic Cultural District, The Crescent Hotel needed to establish its brand and generate name recognition in a competitive market.

How a Google Max Campaign Put a New Luxury Hotel on the Map in Fort Worth
119 Bookings
$96,000 Revenue
29 to 1 ROAS

The Background

The 200-room hotel features an airy lobby with high-end finishes, fine dining, curated artwork, concierge services, and facilities for weddings, business meetings, and banquets. Located near the core of downtown Ft. Worth and surrounded by historic neighborhoods, The Crescent Hotel is steps from world-class entertainment, award-winning museums, performing arts centers, and botanical gardens.

The Challenge

As a new luxury property in the center of an established major metropolitan area, The Crescent needed to boost its online profile and reputation quickly to attract guests.

The Solution

For The Crescent Hotel, we deployed a custom Google Performance Max campaign. As a new campaign type, Performance Max is a machine learning tool that helps advertisers reach their goals across all of Google’s channels. It can be used to reach potential guests on Search, Display, Video, and Discovery.

We selected a specialized version for The Crescent Hotel designed for travel advertisers. This campaign includes a number of features and benefits such as:

  • Hotel data integration. Performance Max integrates with Google’s hotel data to serve your ads to people who are searching for hotels that match your property’s unique attributes.
  • Property-level reporting. The travel goals feature provides property-level reporting so you can see how each of your hotel properties is performing.
  • Simplified campaign setup and oversight. Even for hotel owners with limited marketing experience, Performance Max for travel goals is easy to set up and manage.
  • Increased reach. Campaigns can reach potential guests across all of Google’s channels, which gives you a wider reach than traditional hotel marketing campaigns.
  • Improved performance. Machine learning optimizes your campaigns for conversions, which can help you achieve your marketing goals more efficiently.

How We Made It Happen

O’Rourke delivers exceptional Google Performance Max results for independent hotel owners. If you’d like to learn more about our services, click here. If you want to get in touch, we’d love to hear from you.

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