Families shopping for a Catskills getaway often find their way to The Kartrite Resort’s website. For those who begin the booking process, but do not complete it, our team designed a campaign that ushered a significant portion of these visitors back to book a room.
There’s a lot that goes into planning a family trip to a region like the Catskills. With a mountain lodge, state-of-the-art indoor waterpark, and extensive hiking trails, The Kartrite offers unbeatable amenities and activities to provide an unbeatable experience for all ages. But because this is a popular vacation destination, there’s stiff competition for visitors — and a lot of shopping around as a result.
When planning a Catskills vacation, families typically review a range of hotels and resorts, comparing prices, amenities, and available activities. Thousands of people landed on The Kartrite’s website to see everything they had to offer. But many of those visitors weren’t ready to commit. Perhaps they got distracted, wanted to check with other family members, or were just weighing their options. We set out to convince more of these indecisive people to book at The Kartrite.
Our Booking Abandonment service uses advanced marketing integrations to re-activate those still on the fence. By capturing relevant user data, including user emails, our hotel marketing experts were able to re-engage these highly relevant audiences with a persuasive email campaign. Our efforts for The Kartrite included:
A whopping 59% of our automated emails were opened, and 12% of those individuals converted and booked a room. This is a significant portion of website visitors who may otherwise not have booked, resulting in $154,000 in revenue.
For hotel marketing campaigns, integrated automations that power retargeting and booking-abandonment emails are critical tools that make your website work harder to earn revenue for your hotel. However, they require some technical experience to set up properly. We make it easy. Talk to our team about Booking Abandonment, and how we can put it to work for your hotel.
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