Boutique Brands

Our Boutique Hotel Marketing Services

Travelers love boutique hotels, inns, and B&Bs for your intimate localized experiences and personal approach to guest service. We help you articulate these unique advantages, so guests understand what sets you apart. While you can’t match the big brands’ market power, you can compete and win with innovative targeted marketing programs and efficient use of the right tools and services.

"I had the pleasure of working with O’Rourke on two projects for Union Station Hotel: launching our hotel’s new website and launching our restaurant’s new website. Their team was amazing – they guided through the entire process, then advised on strategies for PPC, SEO, and more – and were quick to respond to any requests." Julie C. - Director of Sales & Marketing

Digital Marketing Strategy

Rely on our strategic digital marketing to reach your target audiences, build relationships with guests, and improve your conversion rates. We can help you develop a strategy to compete against large brands, implement OTA ads to gain more visibility for your boutique hotel, and more. We can help you build a more robust digital presence, improve your marketing performance – and provide an expert digital marketing team to manage it all for you.

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  • Pay Per Click
  • SEO
  • Metasearch
  • Social Media Strategy
  • Display Advertising

Website Design

Your website is the foundation of your boutique hotel’s digital presence. It’s the best tool to attract new guests, engage them with your content, and entice them to book directly with you. O’Rourke’s website design and development team will deliver a beautiful, high-performing website that captures your hotel’s unique character and increases your bookings.

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Cellular signal bars icon30% Increase in Website Traffic

The new owner of Nashville’s historic Union Station hotel needed to upgrade their digital marketing efforts after taking over a stale and dated website. O’Rourke’s efforts delivered solutions that boosted monthly site visits and booking engine users.


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