Hotel Contessa’s all-suite luxury experience wraps guests in San Antonio’s vibrant history and culture, featuring a rooftop spa and destination dining. With all these amenities, Hotel Contessa seeks a discerning guest prepared to indulge in all they have to offer.
The hotel team was keen to ensure that their marketing campaigns run as efficiently as possible, investing most resources in the segment of people seeking hotels in San Antonio who are most likely to convert and book for their bespoke destination. Our account and digital team crafted a plan to optimize audiences based on on-site performance.
O’Rourke launched integrated digital campaigns that began with Hotel Contessa’s existing customer profile. Whenever we launch such efforts, we begin with the audiences who came closest to booking — website visitors. By creating a retargeting pixel on the website, we were able to launch Meta ads on Facebook and Instagram encouraging them to return and book. In addition, website analytics integration and other targeting parameters helped Meta go after similar people, and use machine learning to refine targeting over time.
The Campaign Structure:
The results speak for themselves: $41,000 in revenue at a 30 to 1 return on ad spend.
Outcomes like these reflect the value of marketing partners who understand how to find a hotel’s ideal customer and target them for advertising, rather than selecting a few audience categories and hoping for the best. If you’re concerned that your marketing lacks this efficient focus, give us a call.
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