Koloa Resort Achieves a 13 to 1 ROAS on Retargeting Campaign

THE BACKGROUND

Home to the “Best Pool in America” and 25 acres of lush Hawaiian paradise, Koloa Landing Resort is located in the heart of Kauai’s sought-after Poipu Beach, adjacent to Kukui’ula Village. An Autograph Collection property, the resort remains one of the area’s most prestigious destinations – voted into the world’s top 10% of hotels and resorts for service – and offers upscale amenities, including an on-site spa, five-star dining, luxury villas and much more.

THE CHALLENGE

Because of the competitive nature of the Hawaii tourism industry, it is crucial for properties to stand out with their display advertising – often, a vacationer’s first and last research point when choosing where to stay. Koloa Landing hired O’Rourke to re-vamp their then-current display advertising strategy, with the ultimate goal of earning more reservations.

THE SOLUTION

Through a carefully curated approach to display ads, O’Rourke shaped an effective strategy to utilize display retargeting as a tool to leverage Koloa Landing’s vanity site and continuously engage previous website visitors who had expressed interest but not yet reserved.