Marram Montauk offers a rare beachfront stay in the heart of historic Montauk. This 90-room boutique property draws NYC-region getaway-seekers looking for a rare slice of classic Long Island. With our paid ad strategy humming along, there’s no shortage of bookings.
Montauk persists as one of the most historic, desirable beach towns in the Northeast. Wind your way through town, almost to the tip of Long Island, and you’ll find Marram, a rare luxury hotel boasting beachfront access and ocean views. Combining modern design and historic charm, the establishment attracts guests looking for a sought-after experience of serenity and coastal ambiance, all within a 2-hour trip from the heart of Manhattan. It’s an exclusive booking. The marketers at O’Rourke work to ensure that their coveted audiences keep coming back.
The appeal of Marram Montauk speaks for itself: proximity, nostalgia, luxury. As such, an effective digital marketing campaign doesn’t just generate demand. It must reach and activate the target audiences positioned to maximize revenue for the hotel. In addition, Marram is a prized destination for groups like corporate retreats, weddings, and reunions looking to flee the denser areas inland. We had to design and target marketing activations for these coveted bookings, all at the most efficient possible cost.
O’Rourke’s campaigns blended search ads and Google Performance Max. Combining high-intent search terms and careful campaign orchestration, all efforts were designed to spend as efficiently as possible. Boasting a nearly 20% clickthrough rate and an exceptional 50X revenue return, Marram’s campaigns worked to capture key moments of intent and use AI to continually optimize toward likely bookings.
Using targeted keywords signaling strong booking intent, including those used by individuals and groups and retreats, search campaigns ensured that Marram rose to the top of the results for desired audiences. For those engaging and booking, Performance Max’s sophisticated learning algorithms quickly dialed in on audience intent, keeping the hotel top-of-mind for those seeking a Long Island stay, as well as those showing similar behaviors online. Our marketers set up campaigns to optimize toward final bookings, ensuring that platforms would continually seek user intent that matches the behavior of valuable audiences who ultimately generate revenue. And, with special assets addressing groups, we set up campaigns to boost the most lucrative sales of all.
Looking to pinpoint your most valuable audiences? Start a conversation with our experts today.
View All Services"*" indicates required fields
